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Tell CitedSEO about your business and competitors

Settings › Business says what you do, who it's for, the topics you cover and who you're up against. It steers what CitedSEO writes about.

Written By Damian

Last updated About 2 hours ago

Settings › Business tells CitedSEO what you do, who it's for, which topics you cover and who your competitors are. It reads this before everything it writes or suggests for your site. When you add your site, CitedSEO reads your pages and fills it in for you, so most of the time you only need to check it, change what's off and press Save changes.

A badge at the top, Read from your site on and a date, shows CitedSEO filled in the page from your site. Reading your site again later never writes over a field you changed.

What you do, and who it's for

FieldWhat it's for
In a sentenceWhat your business does. CitedSEO starts every brief from it, so articles stay on your subject.
Your angleWhat you do that others don't. CitedSEO leans on it in comparisons.
Main readerWho you write for, so every article is pitched at the right level.
Also reachesAnyone else who reads you.

Only what CitedSEO can't tell from your site goes here. Facts like your services and prices are read from your pages when an article needs them, so there's no copy to keep up to date.

Topics you cover

CitedSEO looks for searches to write about from these topics, as well as from your Search Console searches and your competitors. Add one to widen what it writes about. Remove one and it stops looking for searches from it, though Search Console or a competitor can still bring one up.

Competitors

Settings › Business › Competitors: each competitor's domain with its icon, and the box to add another

Your competitors are one list, up to 10 sites, and every part of CitedSEO uses this same list. When you add your site, CitedSEO looks at who shows up in Google and in ChatGPT's answers for what your readers search and ask, and picks three to five. It leaves out marketplaces, forums, review sites and the platforms anyone publishes on.

To change the list, type a domain in Add a competitor’s domain and press Add, or press × beside one to remove it. A pasted address keeps just the domain (https://www.hubspot.com/pricing becomes hubspot.com). Then press Save changes. Once you've changed the list it's yours, and CitedSEO never swaps in competitors it finds.

What CitedSEO uses them for

  • Searches to write about. Each week CitedSEO looks at searches your competitors rank for and you don't, alongside your own Search Console searches and topics, when it picks new searches to research.
  • Keywords › Competitor. Pick one of your competitors to see the searches it ranks for in Google's top 20 that you don't.
  • Content gap cards. A card names your competitors in Google's top 10 for its searches first, then the other sites ranking now.
  • Facts for articles. CitedSEO never reads a competitor's pages for facts, so an article never leans on a rival.
  • AI visibility. Some of the questions CitedSEO asks assistants name your competitors, the way buyers compare options. In Who AI recommends, your competitors are marked Competitor, and the + beside any other brand adds its site to this list.
  • Citation gap cards. When assistants cite other sites instead of you, your competitors are listed first.

A site anyone publishes on, such as Medium or dev.to, can stay on your list, but CitedSEO doesn't look for searches it ranks for: it covers every subject.

The bar that appears after a change, with Discard and Save changes

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